In 2023, Proimagine collaborated with UNICEF Moldova to execute a comprehensive communication campaign aimed at promoting the launch of the Bebbo mobile application. Developed by the UNICEF Regional Office for Europe and Central Asia, the Bebbo app targeted various stakeholders, focusing on enhancing child welfare and healthcare services in Moldova. Proimagine's role encompassed a wide array of services, including communication strategy development, creative concept design, video production, advertising placement, media relations, event management, and social media engagement.
TASK UNDERTAKEN
Proimagine was tasked with conceptualizing and executing a multifaceted communication campaign to raise awareness about the Bebbo application's launch in Moldova. This involved adapting promotional materials, devising a comprehensive communication plan, crafting creative concepts for the launch event, producing engaging video content, strategizing advertising placements across TV, radio, OOH, and online platforms, managing media relations, coordinating event logistics, and designing captivating social media content.
STRATEGIES EMPLOYED
- Tailored Communication Plan: Proimagine developed a tailored communication plan tailored to effectively reach and engage the target audience, leveraging a mix of traditional and digital communication channels.
- Creative Launch Event: A creative and engaging launch event was organized to unveil the Bebbo application to the public, featuring high-ranking guests and interactive activities to captivate attendees.
- Multichannel Advertising: Strategic advertising placements were executed across various media channels, including TV, radio, out-of-home (OOH), and online platforms, to maximize visibility and reach among diverse demographics.
- Media Relations: Proimagine facilitated media relations activities to generate buzz and coverage surrounding the Bebbo application launch, ensuring positive press and public attention.
- Event Management: From inception to execution, Proimagine meticulously managed all organizational and logistical aspects of the campaign, ensuring seamless coordination and smooth operations throughout.
RESULTS ACHIEVED
- Heightened Awareness: The campaign successfully raised awareness about the Bebbo application among the Moldovan population, increasing visibility and understanding of its potential impact on child welfare and healthcare services.
- Positive Public Reception: Feedback from stakeholders and the general public was overwhelmingly positive, reflecting appreciation for the initiative and its potential to improve child welfare outcomes in Moldova.
- Increased Engagement: The launch event garnered significant attendance and engagement, fostering dialogue and interaction among attendees and stakeholders, thus amplifying the campaign's reach and impact.
- Media Coverage: The campaign generated extensive media coverage across various platforms, including TV, radio, online news outlets, and social media, further amplifying its message and objectives.
- Successful Event Execution: The launch event was executed seamlessly, with Proimagine's meticulous event management ensuring a memorable and impactful experience for all attendees.
CONCLUSION
The collaboration between Proimagine and UNICEF Moldova for the launch of the Bebbo application stands as a testament to the power of strategic communication and event management in driving positive social change. Through innovative strategies, creative execution, and meticulous planning, the campaign successfully promoted the Bebbo application's launch, contributing to enhanced child welfare and healthcare services in Moldova.
Launch event - https://www.facebook.com/UNICEFMoldova/videos/286950330321514
Report from the event - https://www.facebook.com/watch/?v=1049399216025340
Online webinars with experts - https://www.facebook.com/watch/live/?ref=watch_permalink&v=769383068523887
BEBBO Fest: Parents and Children Festival - https://www.facebook.com/watch/?v=238975015739720
Feature and success stories - https://www.facebook.com/UNICEFMoldova/videos/1002507841019717
https://www.facebook.com/UNICEFMoldova/videos/1265202241542066
https://www.facebook.com/UNICEFMoldova/videos/260355640245703
